We focus on accelerating innovation and growth through world-class design across the healthcare ecosystem.

We’re an accomplished group of designers, builders and storytellers working with leading companies towards a better future for healthcare. We’re a trusted design partner to leading healthcare companies at the forefront of innovation and impact. We design beautiful products, brands and experiences at the intersection of healthcare and technology.

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From healthcare to life sciences, patients to physicians, and everyone in between, we deliver solutions that evolve the healthcare landscape.

Work

Our design-driven journey with Butterfly Network, delivering user-centered solutions to enhance the ultrasound experience.

Butterfly Network


Butterfly Network, a pioneer in advanced handheld ultrasound solutions, sought to elevate its enterprise UI/UX for hospitals and large medical systems. Recognizing the need for a design partner versed in healthcare technology and human-centered design, they turned to us.

As our collaboration progressed, our involvement expanded to include enhancing their point-of-care ultrasound experience. This project entailed developing a robust design system and refining digital touchpoints, ensuring a seamless user experience across their app ecosystem with a design partner  capable of adapting to their continuously evolving requirements.

Our partnership focused on developing a richer, more integrated design process, rather than just delivering set solutions. This collaborative effort enabled Butterfly Network to adopt more refined design strategies, enhancing their operational design approach. This engagement was more than a project; it was a significant step in their continued pursuit of excellence and innovation in health tech.

Throughout our partnership, we engaged in several major projects. We began by optimizing and streamlining workflows and enterprise UI/UX across their platform and addressed critical enterprise-wide design considerations. Next, we tackled mobile, ideating on completely new app directions and reimagining user interactions that could leverage their existing AI capabilities. Focusing on onboarding, we helped rethink these flows and provided a library of custom illustrations that effectively narrated our approach. Finally, we were entrusted with unifying and developing a comprehensive design system that drove speed and consistency across the design, product and engineering teams.

An icon set for the digital health community, achieving global recognition for its unique design and practicality.

SVG.Health

We created svg.health  to fill an unmet need in the digital health and design landscape. We aimed to create a unique, comprehensive set of digital icons that offered functionality and visual appeal. We also envisioned these icons as tools to enhance the work of healthcare designers and developers.

The launch of SVG.Health’s icon set received positive feedback, affirming its value in the digital health and design space. Notably, a feature in the Japanese magazine Coliss led to a significant increase in downloads. The metric highlighted the international appeal of the icons.

This success fulfilled our goal of providing a valuable resource for designers in  digital health.

The development of svg.health’s icon set began with our illustration team crafting the initial designs which served as the initial prototype and style foundation. As the project evolved, we broadened the library across various care settings, specialties and medical concepts.

Reinventing DNAnexus's identity, aligned with its leadership in precision health data management.

DNAnexus


DNAnexus, a leader in precision health data management, reached out to us with a clear goal: they wanted a fresh, new look for their brand. They felt their current identity wasn't quite capturing their significant contributions to scientific research and patient care anymore. They were looking for a design overhaul that included everything from a new website to custom icons. The challenge was to create something visually stunning that  truly reflected the innovative spirit of DNAnexus in the healthcare industry.

This rebranding initiative marked a significant evolution in their brand journey. Their new brand identity and web experience  clearly showcased their mission and value proposition. Providing ongoing support throughout the new brand rollout led to a smooth transition, and our sustained collaboration in refining their website has further amplified their marketing and lead generation capabilities, driving their growth and impact in the industry.

In response to their brand revival, we embarked on a collaborative journey. It began with mood boards and stylescapes to hone in on DNAnexus’ aspirations and identity. This step was crucial for aligning our vision with their goals.

Our team crafted a fresh visual identity, incorporated a new color palette and typography to set their new foundation. Complementing this, we revamped their website to showcase their leadership in the industry, while improving their marketing website's user experience. Creating a custom iconography suite also added a personalized touch to their new brand direction.

Reimagining H1's brand, leading to an award-winning website and a rejuvenated corporate identity.

H1 is a leader in healthcare data and solutions for the life sciences industry. With growth, they evolved beyond the scope of their original brand.  Recognizing the need for a transformative brand identity, they wanted  an experienced  design partner to help align their brand expression with their mission and vision as part of a complete visual overhaul.

The brief was clear: a unique, bold, modern visual identity, logo, and website aligned to their go-to-market strategy. All these elements had to reflect their role as innovators in life science.

H1’s brand identity  carved a bold new space for them in the industry --  earning them the Swaay Health 2023 Website of the Year award.

The rebrand connected their innovative mission and vision, heightened brand visibility, and demonstrated their role as an industry leader. This strategic alignment enabled H1 to communicate their value and solutions more effectively. Our continued digital marketing support plays a key role in sustaining their growth and market traction.

In collaboration with H1, we embarked on a transformative journey, beginning with a partnership with their CMO, redefining their brand messaging and positioning. From these insights, we crafted a rebrand strategy to reflect their evolved identity and future direction.

The discovery phase allowed us to develop a more cohesive visual identity to convey their market position, including an iconic new logo and a full-scale brand system. To ensure uniformity at launch, we delivered a corporate brand hub that provided all of the new assets and resources in one centralized place. The final piece was a revamped website which incorporated a new sitemap that reflected their  brand story and buyer journey.

Blending a pioneering spirit in brain health technology with a fresh, innovative design approach.

Linus Health

Linus Health is a pioneer in digital cognitive assessments for the early detection of Alzheimer’s and other dementias. They needed a brand refresh as their existing visual identity no longer suited them. With an innovative platform and a clear mission, they sought a new brand system to help elevate their go-to-market motions.

Our work with Linus Health led to the development of an enhanced brand system, intricately designed to better convey their product's uniqueness and mission. This initiative helped position the company for their next stage of growth, enriching the way Linus Health connects with its audience and industry.

Our approach to this brand refresh began with a deep dive into their product, users and market. From there our team explored several creative options, ultimately crafting a fresh new approach that honored their established identity while evolving their brand and story. A blend of the familiar and new concepts created a sophisticated revamp to showcase their industry leadership.

Bringing Patina’s modern vision for care to life, setting new standards for care through design.

Patina

As a new venture aiming to reimagine care for adults 65+, Patina came to us with a white canvas, committed to redefining the healthcare and aging experience for their primary care patients. From the outset, their focus was on crafting a user and brand experience that would resonate deeply with an older audience.

Every aspect of the Patina app was meticulously optimized for clarity, ease of use, and simplicity. Our process involved comprehensive user research, detailed prototyping, and the creation of a visually appealing final design. This collaborative effort resulted in a product that transcends the typical, uninspiring patient portal experience.

Patina stands out with a bold brand identity that reflects their groundbreaking mission. This identity is a testament to their dedication to compassionate healthcare. The app's launch has effectively bridged the gap between patients and their care teams, enhancing communication and support. 

The collaboration began by exploring the vision, goals and ambitions. In order to bring a design-centered approach to their product and brand development, the team from Patina worked with Atomic Health to design an iconic brand identity and product design system that is authentic, distinct and accessible.

Patina’s mobile app not only connects patients directly to their care team, but helps them build a relationship with them over time. Working closely with the product development team, we helped design a mobile app UI that was all about profoundly improving the healthcare experience for older adults and the loved ones who care about them.

Launching a brand identity for a new home healthcare management platform.

PaSeva

PaSeva was set to launch their new home healthcare management platform, accompanied by a fresh visual identity and an updated website experience. Their goal was to present a modern brand that resonates with their audience, while preserving their established reputation in healthcare. This introduction was strategically planned for an upcoming industry conference, showcasing their commitment to innovation and trust in the sector. 

At the industry conference, PaSeva's introduction made waves. Attendees were not just impressed; they were genuinely thrilled by what PaSeva had to offer. The visual overhaul received widespread acclaim, successfully grabbing the attention and sparking enthusiasm that the team had envisioned. The unveiling of their new website reinforced their refreshed brand identity, perfectly aligning with their mission to simplify home healthcare operations and empower healthcare facilities with the latest solutions.

Diving into PaSeva's brand design, we aimed to craft a logo that would echo the innovation at the heart of their healthcare management solutions. The logo we designed is not just unique; it's a visual statement of PaSeva's commitment to modernity and clarity in a complex industry.

The color scheme strikes a balance between warmth and contemporary vibes, chosen to be inviting yet indicative of cutting-edge technology. The aesthetic of the brand system reflects this with clean lines and a mix of cool blues with energizing greens, suggesting a blend of trustworthiness and vibrancy.

This visual overhaul wasn't just about a new look—it was about creating a suite of design elements that together enhance their value proposition and solidify PaSeva's brand perception as modern, accessible, and innovative.

Launching OneDID, a digital wallet product with a brand identity, bridging trust in healthcare with a fresh audience.

OneDID

NextGate, a pioneer in healthcare identity resolution and enterprise master person index (EMPI), looked to establish a brand identity for a new product, focused on patient digital identity. They needed to establish a brand identity to captivate while instilling trust and reliability. 

We developed a brand identity that resonated strongly with consumers, an integral part of their product launch. As this unfolded within NextGate's larger strategy, it was closely followed by a significant milestone: the acquisition of NextGate by Lyniate, opening up a new page in their organizational history.

Our work started with an in-depth brand exploration - leading to the creation of a simple yet memorable logo, a key highlight of our work. We offered comprehensive brand support, covering web design, creative direction, and microsite development. The team was ready for launch with a brand style and kit to maintain consistency.

Partnering with MedsNow to design an innovative platform for independent pharmacy management.

MedsNow

MedsNow, a startup focused on reimagining invoicing and customer management for independent pharmacies, aimed to quickly bring a comprehensive software platform to market designed to streamline the complex operations of growing pharmacies. They sought a design partner with expertise in healthcare UI/UX, aiming to balance speedy market entry, optimized user experience, and a focus on   a clean visual design, crucial for their product's success.

In our collaboration with MedsNow, we delivered a complete solution for their MVP that aligned with their vision, poised to drastically improve operations for independent pharmacies. Our scalable, user-friendly product design balanced ease of use with robust functionality aligned to user goals and needs. Importantly, we also equipped MedsNow's engineering teams with a design system optimized for implementation and scale, ensuring the platform is well-prepared for market launch.

Our approach began with a deep understanding of MedsNow’s goals, focusing on optimizing the user experience for independent pharmacies to ensure the right product-market fit. Through an iterative design process, we developed and refined various solutions, constantly adapting them based on user feedback. This involved meticulously mapping out the workflows of different users to create a solution that was not just an invoicing application, but a comprehensive, end-to-end system. 

Refreshing ArisGlobal's employer brand, fusing legacy with modern innovation.

ArisGlobal

With over three decades of  serving the life sciences industry, ArisGlobal sought to invigorate their corporate brand with a fresh visual identity. This new visual language needed to pay homage to their established legacy while projecting forward as pioneers in customer-centric innovation. Their impressive clientele, featuring 30 of the top 50 biopharma companies, served as a testament to their expertise.

Central to their strategic vision was sustainability, and they required a brand system that could vividly convey their commitment to this cause, encapsulating their entire story in a coherent visual narrative.

The new brand system and website was rolled out to over 2,000 employees and helped clarify its position as a cloud leader in the life sciences sector. With a suite of new assets and brand touchpoints aligned to their new identity, ArisGlobal continues its relentless pursuit of innovation.

The design team began by aligning our creative development process with their new brand strategy. From there, we started a full-scale rebrand -- involving  unique visual identity to reflect ArisGlobal’s commitment to legacy, innovation, and sustainability. We utilized existing brand elements, balancing familiarity with a new direction that established a new identity and extended all the way through to their employer brand and website experience.

Bringing the power of design to older adults' health plan experience

Endear Health

Endear Health helps older adults more easily engage with their Medicare plan and benefits. They came to us with two goals, the first of which was to define their brand and visual identity. Second, they aimed to launch a purpose-built, intuitive app experience designed for value-based care. Our design approach focused on accessibility for older adults while accommodating white-label requirements for their payor and provider clients.

During our collaboration with Endear Health, we focused on creating a scalable, user-centered platform experience, resulting in both mobile and desktop applications for various Medicare Advantage plans. With a recently secured funding round and a sophisticated platform approach, Endear Health is uniquely positioned to improve the Medicare experience with innovative engagement solutions, purposefully built for an aging population.

Our approach to Endear Health's brand development began with crafting a distinctive logo and brand identity that set them apart, aiding in their successful market launch with a simple and effective website.

As they developed their platform UI/UX, we embarked on a comprehensive research phase, delving into a deep understanding of user goals, preferences and pathways. This collaborative journey with Endear Health led us to design a scalable platform, tailored to function seamlessly across diverse payor brands and configurations, ensuring a user-centric experience that resonates with their target demographic.

Propelling ArisGlobal’s LifeSphere platform into a new era through a new brand identity and dynamic website.

LifeSphere

ArisGlobal is a cloud-based solutions leader for the life sciences industry. Its flagship end-to-end drug development platform needed a rebrand. At the heart of the transformation was a desire to balance its history and future. The organization wanted a new visual look to honor its legacy while showcasing its technical innovation. Additionally, they wanted a website that would easily allow for updating content, templates, and campaigns.

The rebranding resulted in the successful transformation of LifeSphere’s brand identity. The new visual style conveys a sense of movement and momentum. Designing and developing a fast, performant website led to an enhanced buyer journey. This  significantly bolstered the capabilities of the LifeSphere marketing team in realizing their objectives. Equipped with a comprehensive brand library, a distinct identity, and a revamped website, LifeSphere has continued to successfully establish themselves as a force in the industry.

lifesphere-styleguide.mp4

The journey began by diving into their new brand strategy and direction. What followed was mood board presentations and exploring diverse visual directions. We crafted a memorable brand identity that featured abstract line work, subtle gradients, and a modular design style. These attributes symbolize sophistication, collaboration, and flexibility. We also designed a new logo to capture this evolution. A user-friendly, modular website built from the ground up, served as the launching point for the new brand and identity.

Our Work

Butterfly NetworkButterfly Network

SVG.HealthSVG.Health

DNAnexusDNAnexus

H1H1

Linus HealthLinus Health

PatinaPatina

PaSevaPaSeva

OneDIDOneDID

MedsNowMedsNow

ArisGlobalArisGlobal

Endear HealthEndear Health

LifeSphereLifeSphere