Endear Health

Visual identity systemWebsite design and developmentDesign systemUX/UI Design
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Endear Health helps older adults more easily engage with their Medicare plan and benefits. They came to us with two goals, the first of which was to define their brand and visual identity. Second, they aimed to launch a purpose-built, intuitive app experience designed for value-based care. Our design approach focused on accessibility for older adults while accommodating white-label requirements for their payor and provider clients.


Our approach to Endear Health's brand development began with crafting a distinctive logo and brand identity that set them apart, aiding in their successful market launch with a simple and effective website.As they developed their platform UI/UX, we embarked on a comprehensive research phase, delving into a deep understanding of user goals, preferences and pathways. This collaborative journey with Endear Health led us to design a scalable platform, tailored to function seamlessly across diverse payor brands and configurations, ensuring a user-centric experience that resonates with their target demographic.


During our collaboration with Endear Health, we focused on creating a scalable, user-centered platform experience, resulting in both mobile and desktop applications for various Medicare Advantage plans. With a recently secured funding round and a sophisticated platform approach, Endear Health is uniquely positioned to improve the Medicare experience with innovative engagement solutions, purposefully built for an aging population.

Atomic has been a key design partner since our founding — helping us not only create an incredible product experience, but also a scalable design system perfectly aligned with our go-to-market strategy.
Chris Boudreaux, CEO and Co-Founder