DNAnexus, a leader in precision health data management, reached out to us with a clear goal: they wanted a fresh, new look for their brand. They felt their current identity wasn't quite capturing their significant contributions to scientific research and patient care anymore. They were looking for a design overhaul that included everything from a new website to custom icons. The challenge was to create something visually stunning that truly reflected the innovative spirit of DNAnexus in the healthcare industry.
In response to their brand revival, we embarked on a collaborative journey. It began with mood boards and stylescapes to hone in on DNAnexus’ aspirations and identity. This step was crucial for aligning our vision with their goals.Our team crafted a fresh visual identity, incorporated a new color palette and typography to set their new foundation. Complementing this, we revamped their website to showcase their leadership in the industry, while improving their marketing website's user experience. Creating a custom iconography suite also added a personalized touch to their new brand direction.
This rebranding initiative marked a significant evolution in their brand journey. Their new brand identity and web experience clearly showcased their mission and value proposition. Providing ongoing support throughout the new brand rollout led to a smooth transition, and our sustained collaboration in refining their website has further amplified their marketing and lead generation capabilities, driving their growth and impact in the industry.