Optimize Health

Logo and brandingDigital StrategyWebsite design and developmentBrand support
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Problem

Optimize Health, a fast-moving startup in the remote patient monitoring space, was at a critical juncture in their brand evolution. Their website had fallen behind their significant growth, no longer reflecting their evolved market position or refined brand vision in the health tech space.Our mission was to strategically revamp their online presence, visual identity, and messaging to accurately reflect their new objectives and industry standing.

Solution

Our solution for Optimize Health integrated brand evolution with a comprehensive digital strategy. We began by realigning their brand and messaging with their growth trajectory and future ambitions. This foundational work guided our subsequent efforts.We refreshed Optimize Health's visual identity, creating a sophisticated image that reflected their evolution from promising startup to established remote care innovator. The website redesign focused on enhancing user experience and optimizing conversions, showcasing Optimize Health's role in empowering healthcare organizations and improving patient outcomes.Complementing these changes, we developed an integrated content and growth marketing strategy. This holistic approach created a cohesive digital presence that resonated with their target audience, amplifying Optimize Health's market presence and laying the groundwork for sustained growth in the competitive remote care sector.

Results

Our integrated marketing strategy delivered impressive early results. Prior to the new website launch, we achieved a 214% increase in quarter-over-quarter inbound qualified lead volume and a 40% reduction in ad spend.Building on this momentum, we unveiled Optimize Health's revamped digital presence. The new website features a refined brand identity with a modernized logo, richer color palette, and enhanced visuals. Restructured site architecture and optimized conversion paths aim to improve navigation and user engagement.The refreshed messaging clearly articulates Optimize Health's vision and mission, showcasing their innovative remote patient monitoring platform. The overhaul establishes a strong foundation for Optimize Health's market presence, positioning them for continued growth and market success.

“Atomic Health has helped transform how we’re perceived in the market. Our refreshed branding and new website have created a more elevated and modern representation of our company and the services we offer medical practices. We’re thrilled with the results and its positive impact on our business.”
Ryan Clark, CEO

DNAnexus

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