ArisGlobal is a cloud-based solutions leader for the life sciences industry. Its flagship end-to-end drug development platform needed a rebrand. At the heart of the transformation was a desire to balance its history and future. The organization wanted a new visual look to honor its legacy while showcasing its technical innovation. Additionally, they wanted a website that would easily allow for updating content, templates, and campaigns.
The journey began by diving into their new brand strategy and direction. What followed was mood board presentations and exploring diverse visual directions. We crafted a memorable brand identity that featured abstract line work, subtle gradients, and a modular design style. These attributes symbolize sophistication, collaboration, and flexibility. We also designed a new logo to capture this evolution. A user-friendly, modular website built from the ground up, served as the launching point for the new brand and identity.
The rebranding resulted in the successful transformation of LifeSphere’s brand identity. The new visual style conveys a sense of movement and momentum. Designing and developing a fast, performant website led to an enhanced buyer journey. This significantly bolstered the capabilities of the LifeSphere marketing team in realizing their objectives. Equipped with a comprehensive brand library, a distinct identity, and a revamped website, LifeSphere has continued to successfully establish themselves as a force in the industry.