With over three decades of serving the life sciences industry, ArisGlobal sought to invigorate their corporate brand with a fresh visual identity. This new visual language needed to pay homage to their established legacy while projecting forward as pioneers in customer-centric innovation. Their impressive clientele, featuring 30 of the top 50 biopharma companies, served as a testament to their expertise.Central to their strategic vision was sustainability, and they required a brand system that could vividly convey their commitment to this cause, encapsulating their entire story in a coherent visual narrative.
The design team began by aligning our creative development process with their new brand strategy. From there, we started a full-scale rebrand -- involving unique visual identity to reflect ArisGlobal’s commitment to legacy, innovation, and sustainability. We utilized existing brand elements, balancing familiarity with a new direction that established a new identity and extended all the way through to their employer brand and website experience.
The new brand system and website was rolled out to over 2,000 employees and helped clarify its position as a cloud leader in the life sciences sector. With a suite of new assets and brand touchpoints aligned to their new identity, ArisGlobal continues its relentless pursuit of innovation.