NextGate, a pioneer in healthcare identity resolution and enterprise master person index (EMPI), looked to establish a brand identity for a new product, focused on patient digital identity. They needed to establish a brand identity to captivate while instilling trust and reliability.
Our work started with an in-depth brand exploration - leading to the creation of a simple yet memorable logo, a key highlight of our work. We offered comprehensive brand support, covering web design, creative direction, and microsite development. The team was ready for launch with a brand style and kit to maintain consistency.
We developed a brand identity that resonated strongly with consumers, an integral part of their product launch. As this unfolded within NextGate's larger strategy, it was closely followed by a significant milestone: the acquisition of NextGate by Lyniate, opening up a new page in their organizational history.